About me
Marketing built for real-world engagement
Event & Brand Management | Field Marketing | Experiential Activations
My story
My career has been built around bringing brands to life.
For more than 10 years, I have worked across experiential marketing, field marketing, events, brand activations, sales, and marketing operations. That experience has given me a practical understanding of what it takes to move a marketing initiative from an idea into an experience people actually remember.
I have worked with consumer brands across live events, retail environments, trade shows, promotional campaigns, and large-scale activations, while also building the systems, processes, and assets that support broader marketing programs.
My approach
My approach is hands-on, organized, and audience-focused. I pay attention to both sides of the work: the experience the consumer sees and the operational structure required behind the scenes to deliver it successfully.
I understand both sides of marketing: the big picture and the details that make it happen. I can help shape the marketing concept, coordinate the moving pieces, execute in the field, manage the team and vendors, represent the brand, and evaluate what happened once the activation is over.
What drives my work
Execution-first
Strategy means nothing without flawless execution. I close the gap between the two.
Consumer-centered
Every decision I make starts with the person on the other side of the experience.
Results-driven
I measure what matters and use data to continuously improve campaign performance.
Brand-loyal
I treat every brand I work with as if it were my own, protecting its voice and identity at every touchpoint.
Let's work together
Whether you need support with an upcoming activation, event program, field marketing initiative, brand campaign, or broader marketing operations, I bring the experience and structure to help move it forward.